Archie Eversole

Archie Eversole

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Atlanta’s burgeoning music scene has produced movie-worthy life stories for many superstars, however it’s often the untold stories of artists who got a bad shake that are most intriguing to hear. When the fiery rhymes of Archie Eversole aka Mr. Evasocold hit the airwaves in 2002 with his anthem “We Ready” featuring Bubba Sparxxx, it seemed as though the young MC had it all made – but unfortunate business dealings by his former label stopped him short.

In 2009, Archie Eversole is re-emerging stronger than ever with the Needlz-produced singles “What Money Sounds Like” and “How U Like Me Now;” a new mixtape Back Like I Never Left coming in conjunction with Slummed Out and Dry Rain Entertainment; and a full-length album slated for a 2009 release.

Born on a military base in Germany in 1984, Archie Eversole aka Mr. Evasocold was raised in the College Park section of Atlanta, and later moved to Decatur in his teens. Now residing in Atlanta, he is a hardcore rapper who thrives on street imagery, specializing in lyrics that are descriptive of his impoverished and sometimes violent environment as a youth.

In 2002, when he was only 17-years-old, Archie came off of an eight-month stint in jail for simple assault and recorded his first album Ride Wit Me Dirty South Style under the now-defunct MCA Records. That album produced the Billboard-charting “We Ready” featuring Bubba Sparxxx, which is still a widely recognized anthem to this day. The song garnered respect from the streets to the mainstream, and found its way into multiple campaigns for the National Basketball Association and National Football League.

After a brief hiatus from the music industry, Archie Eversole has set his sights on once again becoming the topic of discussion when it comes to Southern artist dominating the music charts. After an introduction to multi-platinum producer Needlz by manager and music executive Delaney “Music Jones” Douglas, Archie’s new movement with Slummed Out and Dry Rain Entertainment officially kicked off in late 2008. The powerful new street singles “What Money Sounds Like” and “How U Like Me Now” were both produced by Needlz, who has worked with the likes of 50 Cent, Ludacris, Fabolous, Lupe Fiasco, Young Buck and many other chart-toppers.

“Needlz and I have a real good chemistry, so on the new album I’m working with him on a majority of the project,” explains Archie. “What I’m trying to really get across with the new album is me – my character, my personality and myself. A person has a whole lot more to them than what you see on a day to day basis, so I want my record to represent more of me as a whole. I’ve got a song called ‘Fly Away’ that drifts more on the alternative side, and it describes me and where I came from, being in the business at a young age and going into a bad situation, and shows the world where I’m at right now. I’m trying to give people a new sound out of Atlanta, from my perspective.”

“I’m gonna always represent Atlanta, because that’s where I’m from,” Archie continues. “Everything I do is Atlanta – from the way I rock my hat to the way I walk. I make a lot of street records because that’s my background, and what I’ve been doing for a long time. But at the same time, as you’re growing up, your maturity in music also does too.”

The upcoming mixtape Back Like I Never Left will serve as a formidable prelude to the full-length album, re-igniting the spark that fans have been missing since Archie Eversole left the scene. Original production on the mixtape includes tracks from Needlz, Grammy-winning St. Louis duo The Trak Starz and their affiliates Da Beat Freakz. Other than R&B features from Jaiden aka The Cure, K. Michelle of Hitz Committee/Jive and Tydis of Trak Starz Entertainment, Archie will stand alone on the mixtape. “I didn’t go for any Hip Hop features, other than some original verses I left on the beats I used from other people, because after being gone for a minute I wanted to give the fans as much of me as possible, without distracting them with anything else,” he says of the creative decision.

With all comeback stories there are lessons learned, and Archie Eversole can see his future clearly. “Business-wise, if you’ve got good people around you, good things will happen. You can only do your job as an artist, and you need reliable team around you to keep you on point. Musically, I’m fitting into the world with renewed energy, and giving all I can bring to Hip-Hop fans and the people that love music. I already helped create a sound which we call Crunk… I’ve been there and done that, and now I’m trying to take my new sound worldwide.”

For interviews and press information, contact dove@tygereye.net

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